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The platform is rolling out a new feature that allows them to reduce the amount of artificial intelligence-produced content appearing in their streams. This step comes as the platform revealed that it currently hosts in excess of 1 bn AI-generated clips.

Testing and Rollout

The update is being tested over the following weeks before a full-scale launch. This advancement coincides with a increase in AI-generated material, fueled by new video-generation tools.

AI Content on Other Platforms

It has been noted that approximately a tenth of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A large amount of this material is considered mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently nonsensical or bizarre.

Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the power to increase or decrease of that, depending on their own likes,” said a platform representative.

Volume and Proportions

The service shared that there are now over a billion videos on its network labeled as AI-generated. Collectively, over 100 m media items are added to the platform every day, making clips made by AI a relatively small percentage of its overall inventory.

User Control Features

Viewers will be capable of decrease or raise the volume of AI-generated videos they see by accessing the topic control feature in the platform and picking AI-made media. Other topics that are already be controlled under the setting cover politics, clothing, beauty, and dance.

Platform Guidelines

Its policies require content makers to label “realistic” AI-made content, and it bans dangerous fake videos of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be deleted under its community policies.

Additionally, the service will from now on add an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This measure is aimed to help prevent users from trying to evade the labeling process.

AI Literacy Programs

The company is also introducing a $2m educational fund for specialists and organizations to create informative material about responsible artificial intelligence. This program will benefit educational bodies dedicated to educating coding and technology.

Content Safety Approach

The platform has justified its safety measures, following discussion over intentions to lay off numerous content moderators in the UK. TikTok is expected to cut a significant number of roles in its user protection division in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.

A senior executive clarified that human moderation would remain essential, but AI can shield workers by filtering out the most graphic content prior to it is viewed by humans. TikTok reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to the use of its automated systems.

“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is really helping us work at speed.”